Strategy
Automated customer communication flows and timelines. Every email, every trigger, every touchpoint — mapped out.
30 Days Prior
Birthday Announcement
Warm reminder their special day is coming. Introduces Nativ's Birthday Club perks and encourages early table booking.
Automated14 Days Prior
Urgency Push
Creates urgency with limited table availability. Highlights exclusive birthday perks and finalises the booking push.
AutomatedDay of Birthday
Celebration Day
Happy birthday message. Reminds them their feast, their table, and their personalised surprise is ready and waiting.
Automated14 Days After
Thank You & Return
Gratitude message sharing the joy of celebrating together. Encourages reviews, return visits and catering enquiries.
AutomatedTotal Communications
4
Emails per member per year
Timeline Span
44
Days total engagement window
Peak Engagement
3×
Open rate multiplier on birthday week
Every Month
1st of the Month
Monthly digest of new dishes, seasonal events, catering highlights, and exclusive Birthday Club offers. Keeps the Nativ community informed, engaged, and hungry.
Frequency
12
Emails per year
Delivery Date
1st
Of every month
Opt-In Type
Manual
Subscriber's choice